SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) Goals Worksheet

SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.

Setting SMART goals for a small business is important for guiding the company’s direction, ensuring efficient resource allocation, and facilitating measurable progress. 

This is a Microsoft Word Document.

What does it solve?
Goal Setting, Prioritization, Accountability, Communication 

Example
Dollar Wings, an e-commerce company specializing in sustainable home goods, is looking to improve its performance and market position. To achieve this, the management decides to set SMART Goals for the upcoming year.

SMART Goal 1: Increase Online Sales

• Specific: Increase online sales revenue by focusing on eco-friendly kitchen products
• Measurable: Achieve a 20% increase in online sales compared to the previous year
• Achievable: Utilize targeted digital marketing and leverage social media influencers
• Relevant: Aligns with the company's mission to promote sustainable living
  Time-bound: Achieve this goal by the end of the fiscal year

SMART Goal 2: Improve Customer Satisfaction

• Specific: Enhance customer service to improve overall satisfaction
  Measurable: Reach a customer satisfaction score of 90%
• Achievable: Implement a new customer service training program and upgrade the FAQ section on the website
• Relevant: High customer satisfaction can lead to repeat purchases and referrals
• Time-bound: Complete improvements and achieve the target score within six months

SMART Goal 3: Expand Product Range

• Specific: Develop and launch a new line of eco-friendly bedding products
  Measurable: Add 10 new products to the catalog and achieve a launch sale target of $50,000
• Achievable: Conduct market research to identify customer preferences and collaborate with sustainable suppliers
• Relevant: Supports the company's growth strategy and commitment to sustainability.
• Time-bound: Launch the new product line in Q3 of the year

SMART Goal 4: Optimize Operational Efficiency

• Specific: Reduce operational costs by improving inventory management
• Measurable: Achieve a 15% reduction in inventory-related costs
• Achievable: Implement a new inventory management system and train staff on efficient stock handling
• Relevant: Lower operational costs can improve profit margins
  Time-bound: Implement changes and achieve cost reduction by Q2

Color Themes Available
Looking to add some color and style to your documents? Select from one of our preset color themes in the product drop-down!