SWOT (Strength, Weakness, Opportunity, Threat) Analysis Worksheet

A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization and its initiatives.

A SWOT analysis can help develop strategy and goals, guide new business directions, identify gaps for hiring, and much more.

This is a Microsoft Word Document.

 
What does it solve?
Communication, Prioritization, Strategy Guidance, Leadership Alignment, Goal Setting, Risk Management, Growth Planning

Example
The leadership team of a small retail chain conducts a SWOT analysis and discovers that they have been focusing their products in an area that is highly competitive with small margins. At the same time, they discover they have a secondary product that has been doing well where no one else has cornered the market. With this information they can pivot their marketing and focus on the unique product to increase profit margins. 

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